I Fix Ecommerce is now a technical partner of Willow Commerce, a multichannel operations platform for brands selling across marketplaces and their own stores. Willow runs the back office: inventory, orders, listings and shipping. We handle the storefront on the other end. Together, that covers the two halves of a multichannel business that most sellers end up managing with a patchwork of tools.
This post covers what Willow does, how to tell whether your business is ready for a platform like it, and what the partnership means if you're already working with us.
Disclosure: I Fix Ecommerce is a Willow Commerce partner. If you sign up for Willow through one of our links, we may earn a commission at no extra cost to you. That doesn't change our advice: if Willow isn't the right fit for your store, we'll tell you.
What Willow Commerce does
Willow is an all-in-one ecommerce operations platform. Instead of running inventory in one tool, orders in another and shipping labels in a third, you manage them from a single system that keeps every channel in sync.
In practice, that covers:
Inventory sync across every channel, so a sale on Amazon updates stock on your website and everywhere else
Order management that pulls orders from all your channels into one place
Listing management for products across marketplaces
Shipping and fulfillment, including label printing and warehouse workflows
Automation and analytics to cut manual work and see performance across channels
Willow supports more than 70 marketplaces and sales channels, including Amazon, Walmart, eBay, Etsy, TikTok Shop, Target Plus and Shopify. You can see the full list on Willow's integrations page.
Is your business ready for an operations platform?
Most of the sellers we work with don't go looking for an operations platform. They reach a point where the workarounds stop working. Signs you're there:
You've oversold a product because stock didn't update on one channel in time
Someone on your team spends hours a week copying orders, tracking numbers or inventory counts between systems
You log into four or five dashboards every morning just to see what sold
Adding a new marketplace feels like adding a part-time job
Your inventory spreadsheet is the most important file in the company, and only one person really understands it
If two or more of those sound familiar, a platform like Willow is worth a look.
Who it's not for yet: if you sell on one channel with modest order volume, you probably don't need a dedicated operations platform. Your store's built-in tools are likely enough for now, and your money is better spent on the storefront itself. We'd rather tell you that than sell you something you don't need yet.
Why we partnered with Willow
We kept seeing the same pattern. A brand would come to us with a storefront problem, and halfway through the audit we'd find the real drag was operational: stock counts that didn't match, orders entered by hand, shipping handled one channel at a time. We could fix the store, but we couldn't fix the back office.
Willow solves that side of the problem, and it doesn't try to solve ours. It doesn't build storefronts, fix checkouts or speed up product pages. That clean split is what made the partnership make sense:
Willow handles | We handle |
|---|---|
Inventory, orders and listings across channels | Shopify and WooCommerce development |
Shipping, fulfillment and warehouses | Checkout, site speed and conversion work |
Onboarding onto the Willow platform | Integrations, including ERP and custom APIs |
Willow platform support | Analytics and tracking cleanup |
Automation and operational reporting | New Shopify builds and WooCommerce to Shopify migrations |
When both sides work, your operations stay in sync and the store your customers see keeps up with the volume.
What this means for you
If you're already an I Fix Ecommerce client: nothing changes about how we work together. If your operations are starting to strain, ask us. We'll tell you honestly whether Willow fits, and if it does, we can introduce you to their team. Willow's own team handles onboarding onto their platform, and we'll make sure your storefront and integrations are ready on our side.
If you're a Willow merchant: you now have a technical partner for the store side of your business. Willow merchants get fast-track intake, and every engagement starts with a fixed-price store audit delivered in 5 to 7 business days, so you know exactly what needs fixing before committing to more. We respond within one business day, Monday to Friday, and there are no long-term contracts.
If you're weighing a WooCommerce to Shopify move: many Willow merchants run Shopify storefronts, and a migration is often a natural time to centralize operations too. We build new Shopify stores and migrate products, customers, order history and URL redirects, so you keep your search rankings.
Next steps
Want to see if Willow fits your operations? Explore Willow Commerce or reply to this email and we'll talk it through.
Need help with your storefront? Book a free strategy call and we'll tell you what we'd fix first, even if you never hire us.
About the author
Ivan Rodriguez is the founder of I Fix Ecommerce, a founder-led Shopify and WooCommerce agency based in Garden Grove, California. He has more than 15 years of ecommerce experience building and managing online businesses.
